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One of the best ways to get to know your consumers is through A/B testing.

A/B testing, by definition, is a method of comparing two versions of a web page, direct mail piece or app against each other to determine which one performs better. A/B testing is essentially an experiment where two or more variants of a campaign are shown at random, and statistical analysis is used to determine which variation performs better.

Our in house digital and creative agency, Imagewërks Marketing has extensive expertise in digital marketing and A/B testing. In their latest blog, you will gain ideas on what variables you should A/B test and how to best plan it to yield better campaign results and increase ROI. We encourage anyone looking to improve their marketing results to check it out.