Double the Impact of your Direct Mail

By adding Informed Delivery® to your next direct mail campaign.

The USPS® offers a service called Informed Delivery® that allows Americans to digitally preview the physical mail on route to their homes.

Today, over 26 million users (and counting) can view images of their scheduled mail via email, dashboard or mobile app.

That means every direct mailer you send to donors with Informed Delivery automatically becomes a digital message too.

Informed Delivery® allows you to cost-effectively:

• Generate multiple impressions from a single mail piece
• Achieve email open rates over 70%—twice the industry average
• Track data and measure response to improve your efficiency ratio

Learn more about Informed Delivery® is our blog.